Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87C2DD
RGB
135, 194, 221
HSL
199, 56%, 70%
HSB
199, 39%, 87%
CMYK
39, 12, 0, 13
LAB
75, -15, -20
LCH
75, 25, 234
OKLCH
0.78, 0.07, 228
XYZ
42, 49, 76
LUV
75, -28, -29
HWB
199, 53%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.