Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87C5EB
RGB
135, 197, 235
HSL
203, 71%, 73%
HSB
203, 43%, 92%
CMYK
43, 16, 0, 8
LAB
76, -13, -26
LCH
76, 29, 243
OKLCH
0.80, 0.08, 236
XYZ
45, 51, 86
LUV
76, -29, -38
HWB
203, 53%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.