Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87D7EF
RGB
135, 215, 239
HSL
194, 76%, 73%
HSB
194, 44%, 94%
CMYK
44, 10, 0, 6
LAB
81, -21, -20
LCH
81, 29, 224
OKLCH
0.84, 0.09, 219
XYZ
50, 60, 91
LUV
81, -37, -28
HWB
194, 53%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.