Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88D2FD
RGB
136, 210, 253
HSL
202, 97%, 76%
HSB
202, 46%, 99%
CMYK
46, 17, 0, 1
LAB
81, -15, -29
LCH
81, 33, 242
OKLCH
0.83, 0.10, 235
XYZ
51, 58, 102
LUV
81, -34, -43
HWB
202, 53%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.