Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
890009
RGB
137, 0, 9
HSL
356, 100%, 27%
HSB
356, 100%, 54%
CMYK
0, 100, 93, 46
LAB
28, 51, 39
LCH
28, 64, 37
OKLCH
0.40, 0.16, 27
XYZ
10, 5, 1
LUV
28, 92, 18
HWB
356, 0%, 46%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.