Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
890A02
RGB
137, 10, 2
HSL
4, 97%, 27%
HSB
4, 99%, 54%
CMYK
0, 93, 99, 46
LAB
29, 49, 42
LCH
29, 65, 40
OKLCH
0.40, 0.16, 30
XYZ
10, 6, 1
LUV
29, 90, 21
HWB
4, 1%, 46%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.