Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
893C07
RGB
137, 60, 7
HSL
24, 90%, 28%
HSB
24, 95%, 54%
CMYK
0, 56, 95, 46
LAB
36, 32, 44
LCH
36, 54, 54
OKLCH
0.45, 0.12, 48
XYZ
12, 9, 1
LUV
36, 62, 31
HWB
24, 3%, 46%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.