Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
899FB5
RGB
137, 159, 181
HSL
210, 23%, 62%
HSB
210, 24%, 71%
CMYK
24, 12, 0, 29
LAB
64, -4, -14
LCH
64, 15, 253
OKLCH
0.69, 0.04, 248
XYZ
31, 33, 49
LUV
64, -12, -21
HWB
210, 54%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.