Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89AEE4
RGB
137, 174, 228
HSL
216, 63%, 72%
HSB
216, 40%, 89%
CMYK
40, 24, 0, 11
LAB
70, -3, -32
LCH
70, 32, 265
OKLCH
0.74, 0.09, 258
XYZ
39, 41, 79
LUV
70, -20, -49
HWB
216, 54%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.