Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89AFE6
RGB
137, 175, 230
HSL
215, 65%, 72%
HSB
215, 40%, 90%
CMYK
40, 24, 0, 10
LAB
70, -3, -32
LCH
70, 32, 265
OKLCH
0.75, 0.09, 258
XYZ
40, 42, 81
LUV
70, -20, -50
HWB
215, 54%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.