Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89B3EF
RGB
137, 179, 239
HSL
215, 76%, 74%
HSB
215, 43%, 94%
CMYK
43, 25, 0, 6
LAB
72, -3, -35
LCH
72, 35, 265
OKLCH
0.76, 0.10, 257
XYZ
42, 44, 88
LUV
72, -22, -55
HWB
215, 54%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.