Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89B4DA
RGB
137, 180, 218
HSL
208, 52%, 70%
HSB
208, 37%, 85%
CMYK
37, 17, 0, 15
LAB
71, -8, -24
LCH
71, 25, 252
OKLCH
0.75, 0.07, 246
XYZ
39, 43, 73
LUV
71, -22, -36
HWB
208, 54%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.