Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BAC2
RGB
137, 186, 194
HSL
188, 32%, 65%
HSB
188, 29%, 76%
CMYK
29, 4, 0, 24
LAB
72, -15, -10
LCH
72, 18, 212
OKLCH
0.76, 0.05, 209
XYZ
38, 44, 58
LUV
72, -24, -12
HWB
188, 54%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.