Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EB7CB
RGB
142, 183, 203
HSL
200, 37%, 68%
HSB
200, 30%, 80%
CMYK
30, 10, 0, 20
LAB
72, -11, -15
LCH
72, 18, 234
OKLCH
0.76, 0.05, 229
XYZ
39, 44, 63
LUV
72, -21, -21
HWB
200, 56%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.