Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BBD9
RGB
137, 187, 217
HSL
203, 51%, 69%
HSB
203, 37%, 85%
CMYK
37, 14, 0, 15
LAB
73, -11, -21
LCH
73, 24, 241
OKLCH
0.77, 0.07, 235
XYZ
41, 46, 72
LUV
73, -25, -30
HWB
203, 54%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.