Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89C8DD
RGB
137, 200, 221
HSL
195, 55%, 70%
HSB
195, 38%, 87%
CMYK
38, 10, 0, 13
LAB
77, -17, -17
LCH
77, 24, 226
OKLCH
0.80, 0.07, 221
XYZ
44, 52, 76
LUV
77, -30, -24
HWB
195, 54%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.