Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89D3EA
RGB
137, 211, 234
HSL
194, 70%, 73%
HSB
194, 41%, 92%
CMYK
41, 10, 0, 8
LAB
80, -20, -19
LCH
80, 27, 224
OKLCH
0.83, 0.08, 220
XYZ
48, 58, 86
LUV
80, -34, -27
HWB
194, 54%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.