Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89D4FE
RGB
137, 212, 254
HSL
202, 98%, 77%
HSB
202, 46%, 100%
CMYK
46, 17, 0, 0
LAB
81, -16, -28
LCH
81, 33, 241
OKLCH
0.84, 0.09, 234
XYZ
52, 60, 103
LUV
81, -34, -43
HWB
202, 54%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.