Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89DBF8
RGB
137, 219, 248
HSL
196, 89%, 75%
HSB
196, 45%, 97%
CMYK
45, 12, 0, 3
LAB
83, -20, -23
LCH
83, 30, 228
OKLCH
0.85, 0.09, 223
XYZ
53, 63, 98
LUV
83, -37, -32
HWB
196, 54%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.