Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8A0800
RGB
138, 8, 0
HSL
3, 100%, 27%
HSB
3, 100%, 54%
CMYK
0, 94, 100, 46
LAB
29, 50, 43
LCH
29, 66, 41
OKLCH
0.40, 0.16, 30
XYZ
11, 6, 1
LUV
29, 92, 21
HWB
3, 0%, 46%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.