Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8A1708
RGB
138, 23, 8
HSL
7, 89%, 29%
HSB
7, 94%, 54%
CMYK
0, 83, 94, 46
LAB
30, 47, 40
LCH
30, 62, 41
OKLCH
0.41, 0.15, 31
XYZ
11, 6, 1
LUV
30, 86, 21
HWB
7, 3%, 46%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.