Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8A2C02
RGB
138, 44, 2
HSL
19, 97%, 27%
HSB
19, 99%, 54%
CMYK
0, 68, 99, 46
LAB
33, 40, 45
LCH
33, 60, 48
OKLCH
0.43, 0.14, 39
XYZ
11, 7, 1
LUV
33, 75, 27
HWB
19, 1%, 46%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.