Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
8A338C
RGB
138, 51, 140
HSL
299, 47%, 37%
HSB
299, 64%, 55%
CMYK
1, 64, 0, 45
LAB
37, 46, -32
LCH
37, 56, 326
OKLCH
0.48, 0.16, 327
XYZ
16, 10, 26
LUV
37, 37, -50
HWB
299, 20%, 45%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.