Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
8A3F78
RGB
138, 63, 120
HSL
314, 37%, 39%
HSB
314, 54%, 54%
CMYK
0, 54, 13, 46
LAB
38, 38, -17
LCH
38, 42, 335
OKLCH
0.49, 0.13, 337
XYZ
16, 10, 19
LUV
38, 39, -30
HWB
314, 25%, 46%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.