Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8A9FBE
RGB
138, 159, 190
HSL
216, 29%, 64%
HSB
216, 27%, 75%
CMYK
27, 16, 0, 25
LAB
65, -2, -19
LCH
65, 19, 263
OKLCH
0.70, 0.05, 258
XYZ
32, 34, 54
LUV
65, -12, -28
HWB
216, 54%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.