Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AAFD5
RGB
138, 175, 213
HSL
210, 47%, 69%
HSB
210, 35%, 84%
CMYK
35, 18, 0, 16
LAB
70, -6, -24
LCH
70, 24, 256
OKLCH
0.74, 0.07, 249
XYZ
38, 41, 69
LUV
70, -19, -36
HWB
210, 54%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.