Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8ABEDE
RGB
138, 190, 222
HSL
203, 56%, 71%
HSB
203, 38%, 87%
CMYK
38, 14, 0, 13
LAB
74, -12, -22
LCH
74, 25, 242
OKLCH
0.78, 0.07, 236
XYZ
42, 48, 76
LUV
74, -26, -32
HWB
203, 54%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.