Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AC4E9
RGB
138, 196, 233
HSL
203, 68%, 73%
HSB
203, 41%, 91%
CMYK
41, 16, 0, 9
LAB
76, -12, -25
LCH
76, 28, 243
OKLCH
0.79, 0.08, 237
XYZ
45, 51, 85
LUV
76, -28, -37
HWB
203, 54%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.