Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8ACBF2
RGB
138, 203, 242
HSL
203, 80%, 75%
HSB
203, 43%, 95%
CMYK
43, 16, 0, 5
LAB
78, -14, -26
LCH
78, 30, 242
OKLCH
0.81, 0.09, 236
XYZ
48, 55, 92
LUV
78, -31, -39
HWB
203, 54%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.