Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AD2FD
RGB
138, 210, 253
HSL
202, 97%, 77%
HSB
202, 45%, 99%
CMYK
45, 17, 0, 1
LAB
81, -15, -29
LCH
81, 32, 242
OKLCH
0.83, 0.09, 236
XYZ
51, 59, 102
LUV
81, -33, -43
HWB
202, 54%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.