Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB0DF
RGB
139, 176, 223
HSL
214, 57%, 71%
HSB
214, 38%, 87%
CMYK
38, 21, 0, 13
LAB
70, -4, -28
LCH
70, 28, 262
OKLCH
0.75, 0.08, 255
XYZ
39, 42, 76
LUV
70, -20, -43
HWB
214, 55%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.