Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB8D2
RGB
139, 184, 210
HSL
202, 44%, 68%
HSB
202, 34%, 82%
CMYK
34, 12, 0, 18
LAB
72, -11, -18
LCH
72, 21, 240
OKLCH
0.76, 0.06, 234
XYZ
39, 44, 67
LUV
72, -23, -26
HWB
202, 55%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.