Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BBAC6
RGB
139, 186, 198
HSL
192, 34%, 66%
HSB
192, 30%, 78%
CMYK
30, 6, 0, 22
LAB
72, -14, -11
LCH
72, 18, 219
OKLCH
0.76, 0.05, 215
XYZ
38, 45, 60
LUV
72, -24, -15
HWB
192, 55%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.