Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BC9DC
RGB
139, 201, 220
HSL
194, 54%, 70%
HSB
194, 37%, 86%
CMYK
37, 9, 0, 14
LAB
77, -17, -16
LCH
77, 23, 223
OKLCH
0.80, 0.07, 219
XYZ
44, 52, 75
LUV
77, -30, -22
HWB
194, 55%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.