Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CB4E8
RGB
140, 180, 232
HSL
214, 67%, 73%
HSB
214, 40%, 91%
CMYK
40, 22, 0, 9
LAB
72, -4, -31
LCH
72, 31, 262
OKLCH
0.76, 0.09, 255
XYZ
42, 44, 83
LUV
72, -21, -48
HWB
214, 55%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.