Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CB6DA
RGB
140, 182, 218
HSL
208, 51%, 70%
HSB
208, 36%, 85%
CMYK
36, 17, 0, 15
LAB
72, -8, -23
LCH
72, 24, 251
OKLCH
0.76, 0.07, 245
XYZ
40, 44, 73
LUV
72, -22, -34
HWB
208, 55%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.