Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CBAC2
RGB
140, 186, 194
HSL
189, 31%, 65%
HSB
189, 28%, 76%
CMYK
28, 4, 0, 24
LAB
72, -14, -9
LCH
72, 17, 213
OKLCH
0.76, 0.05, 209
XYZ
38, 45, 58
LUV
72, -23, -12
HWB
189, 55%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.