Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CBACF
RGB
140, 186, 207
HSL
199, 41%, 68%
HSB
199, 32%, 81%
CMYK
32, 10, 0, 19
LAB
73, -12, -16
LCH
73, 20, 233
OKLCH
0.76, 0.06, 228
XYZ
40, 45, 66
LUV
73, -23, -22
HWB
199, 55%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.