Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CC2CD
RGB
140, 194, 205
HSL
190, 39%, 68%
HSB
190, 32%, 80%
CMYK
32, 5, 0, 20
LAB
75, -16, -12
LCH
75, 20, 215
OKLCH
0.78, 0.06, 212
XYZ
41, 49, 65
LUV
75, -27, -15
HWB
190, 55%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.