Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CC8EE
RGB
140, 200, 238
HSL
203, 74%, 74%
HSB
203, 41%, 93%
CMYK
41, 16, 0, 7
LAB
78, -13, -25
LCH
78, 28, 243
OKLCH
0.81, 0.08, 237
XYZ
47, 53, 89
LUV
78, -29, -38
HWB
203, 55%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.