Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CCBF0
RGB
140, 203, 240
HSL
202, 77%, 75%
HSB
202, 42%, 94%
CMYK
42, 15, 0, 6
LAB
78, -14, -25
LCH
78, 29, 241
OKLCH
0.81, 0.08, 235
XYZ
48, 55, 90
LUV
78, -30, -37
HWB
202, 55%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.