Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CD2F3
RGB
140, 210, 243
HSL
199, 81%, 75%
HSB
199, 42%, 95%
CMYK
42, 14, 0, 5
LAB
80, -16, -24
LCH
80, 29, 235
OKLCH
0.83, 0.08, 229
XYZ
50, 58, 93
LUV
80, -33, -35
HWB
199, 55%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.