Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CDAF2
RGB
140, 218, 242
HSL
194, 80%, 75%
HSB
194, 42%, 95%
CMYK
42, 10, 0, 5
LAB
83, -20, -20
LCH
83, 28, 224
OKLCH
0.85, 0.08, 219
XYZ
52, 62, 93
LUV
83, -36, -28
HWB
194, 55%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.