Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8D0008
RGB
141, 0, 8
HSL
357, 100%, 28%
HSB
357, 100%, 55%
CMYK
0, 100, 94, 45
LAB
29, 52, 40
LCH
29, 66, 38
OKLCH
0.40, 0.17, 28
XYZ
11, 6, 1
LUV
29, 95, 19
HWB
357, 0%, 45%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.