Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DB4E1
RGB
141, 180, 225
HSL
212, 58%, 72%
HSB
212, 37%, 88%
CMYK
37, 20, 0, 12
LAB
72, -5, -27
LCH
72, 28, 259
OKLCH
0.76, 0.08, 252
XYZ
41, 44, 78
LUV
72, -20, -42
HWB
212, 55%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.