Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DC3CF
RGB
141, 195, 207
HSL
191, 41%, 68%
HSB
191, 32%, 81%
CMYK
32, 6, 0, 19
LAB
75, -16, -12
LCH
75, 20, 217
OKLCH
0.78, 0.06, 213
XYZ
42, 49, 66
LUV
75, -27, -16
HWB
191, 55%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.