Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DC8DB
RGB
141, 200, 219
HSL
195, 52%, 71%
HSB
195, 36%, 86%
CMYK
36, 9, 0, 14
LAB
77, -16, -16
LCH
77, 23, 224
OKLCH
0.80, 0.07, 220
XYZ
44, 52, 75
LUV
77, -29, -22
HWB
195, 55%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.