Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EBEE6
RGB
142, 190, 230
HSL
207, 64%, 73%
HSB
207, 38%, 90%
CMYK
38, 17, 0, 10
LAB
75, -9, -25
LCH
75, 27, 251
OKLCH
0.78, 0.08, 244
XYZ
44, 48, 82
LUV
75, -24, -38
HWB
207, 56%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.