Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FAAD2
RGB
143, 170, 210
HSL
216, 43%, 69%
HSB
216, 32%, 82%
CMYK
32, 19, 0, 18
LAB
69, -3, -24
LCH
69, 24, 264
OKLCH
0.73, 0.07, 258
XYZ
37, 39, 67
LUV
69, -15, -36
HWB
216, 56%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.