Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FBDD2
RGB
143, 189, 210
HSL
199, 43%, 69%
HSB
199, 32%, 82%
CMYK
32, 10, 0, 18
LAB
74, -12, -16
LCH
74, 20, 233
OKLCH
0.77, 0.06, 228
XYZ
41, 47, 68
LUV
74, -23, -22
HWB
199, 56%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.